SCM Campus - Summary of Setting up an Export Marketing Strategy SCM

Setting up an Export Marketing Strategy SCM

Course description

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers.

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After completing this course, participants will be able to:

Use a structured decision-making process; and

Make strategic decisions for export marketing

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1

Introduction to Export Marketing (L289)

Lecture 2

A Marketing Strategy for Exports (L290)

Case Study Exercise 1 (C005)

Analysis of an Export Marketing Strategy

Lecture 3

The Export Marketing Process (L006)

Case Study Exercise 2 (C006)

Analysis of an export marketing process