Setting up an Export Marketing Strategy SCM

Course description

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers.

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After completing this course, participants will be able to:

Use a structured decision-making process; and
Make strategic decisions for export marketing

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COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1
Introduction to Export Marketing (L289)
Lecture 2
A Marketing Strategy for Exports (L290)
Case Study Exercise 1 (C005)
Analysis of an Export Marketing Strategy
Lecture 3
The Export Marketing Process (L006)
Case Study Exercise 2 (C006)
Analysis of an export marketing process
Certificate of Completion
Setting up an Export Marketing Strategy SCM Login to Sign Up
Course Language
English ‎(en)‎
Next start date
To be announced...
Time required
4 hours
Course fee
Free of charge
Course access
Open for enrolment
Tutor Information