SCM Campus - Setting up an Export Marketing Strategy SCM

Enrolment options

Setting up an Export Marketing Strategy SCM

Course description

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers.

0.00 (0)

After completing this course, participants will be able to:

Use a structured decision-making process; and

Make strategic decisions for export marketing

NOTE:

We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

COURSE CERTIFICATION

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE

Lecture 1

Introduction to Export Marketing (L289)

Lecture 2

A Marketing Strategy for Exports (L290)

Case Study Exercise 1 (C005)

Analysis of an Export Marketing Strategy

Lecture 3

The Export Marketing Process (L006)

Case Study Exercise 2 (C006)

Analysis of an export marketing process